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Service · Social media marketing

Social media marketing services for leads and sales

I plan social media campaigns around what you sell and who buys it, then use paid promotion to put the best ideas in front of the right people.

What social media marketing includes

Social media marketing is the campaign side of social: choosing platforms, shaping the message, planning content around offers and using ad budget to reach buyers. It differs from day-to-day social media management, which keeps your profiles active.

What is included

Channel choice

Instagram and Facebook for most consumer brands, LinkedIn for B2B, and TikTok or Snapchat where your audience is.

Campaign ideas

A monthly theme tied to an offer. Preview posts with the post mockup and check image sizes.

Paid amplification

The best organic posts become Meta Ads, already tested by a real audience.

Results

Full-funnel social campaigns from awareness to lead.

Joanna Leaf Plates

India · Retail

444 leads at a ₹32.26 blended cost, on a full-funnel Awareness to Traffic to Lead Form system.

Designer Head Spa

USA · Beauty

From self-run boosted posts with no traction to a steady 10 to 15 leads a day, after a full Pixel and Conversions API rebuild and creative testing.

How a campaign comes together

  1. Audience and offer. Who are we speaking to, and what should they do next?
  2. Platform choice. Instagram and Facebook for most consumer brands, LinkedIn for B2B, and TikTok or Snapchat where the audience fits.
  3. Content and creative. A set of ideas designed to work both organically and as ads.
  4. Paid promotion. Budget goes behind what has already earned attention.
  5. Measurement. UTM links and conversion tracking connect posts to enquiries.

Tag your links with the UTM builder.

Common questions

Do you create the content?

I plan the campaign, write copy and direct the creative. For photo or video production, I can work with your designer or a production partner.

How soon does social media marketing work?

Paid campaigns can bring in enquiries within weeks. Organic growth usually takes longer, so most plans use both.

Is social media marketing different from social media management?

Yes. Marketing is the campaigns and the paid budget aimed at a result. Management is the day-to-day running of your profiles.

Which platform should I use?

The one where your buyers already spend time and where you can post well consistently. One done well beats four done badly.

How do you measure it?

Leads, sales and cost per lead first. Reach and engagement only matter when they lead to those.

Other services

Ready to see what your account could do?

A free 45-minute consultation on your numbers, your margins and what one customer is worth to you. If ads are not the right spend right now, I will say so.

Book a free consultation