Senior Performance Marketing Specialist with 6+ years managing $3M+ in paid media across 5 countries. Google Ads, Meta Ads, ROAS optimisation and full-funnel growth for healthcare, dental, real estate and retail.
I build performance marketing engines that put predictable, profitable leads on the board — not dashboards full of impressions. Over the last six years I've managed 3M+ in paid media across the UAE, India, UK, USA and Australia.
My work spans healthcare, dental, senior care, real estate, retail and B2B — with a specialty in rebuilding underperforming accounts. I've delivered 212,000+ conversions, 4,300+ qualified leads, and CPLs consistently 55–78% below benchmark.
I also lead cross-functional teams — currently mentoring a Social Media Executive on content strategy and ad-creative direction — while owning the paid media strategy end-to-end myself.
Bilingual (English + Arabic) campaigns, GA4 & GTM implementation, Looker Studio reporting, and landing pages I code myself in HTML/PHP. Named Top Performer of the Year 2024 at Athulya Assisted Living for measurable business growth.
Everything you need to turn paid channels into a growth engine — strategy, execution, tracking, CRM and automation, from one operator.
Full-funnel Google, Meta, LinkedIn, TikTok & Snapchat campaigns architected around your economics — not vanity metrics.
Rebuilding underperforming accounts from the ground up. Bilingual (EN + AR) keyword strategy, bid optimisation and A/B testing.
GA4, GTM, custom events and Looker Studio dashboards so every dirham of spend is measurable and defensible.
Conversion-focused landing pages built in HTML/PHP, page-speed tuned, wired to CRM and WhatsApp automations.
CRM setup and pipeline management in GoHighLevel & HubSpot — lead routing, scoring and follow-up sequences across email, WhatsApp and SMS so no lead goes cold.
The disciplines I practice and the platforms I run them on — paid media, tracking, SEO, automation and web, all grounded in the case studies above.
Filter by country or category to see how the playbook adapts — click any card to open the full breakdown: challenge, approach and results.
Country and industry breadth is already searchable in the case studies above — this is the proof behind the numbers: where I've worked, what I'm certified in, and where I started.
Leading paid media strategy for two premium UAE dental brands simultaneously (Julphar RAK + Dr. AL Dental Dubai) — 4,100+ leads, 69–78% CPL reduction, ROAS scaled to 7.5× within 60 days. Managing and mentoring a Social Media Executive on content and creative direction.
Promoted to lead paid media across two simultaneous accounts — 212,000+ conversions, 36% peak CVR. Awarded "Bright Spark" Top Performer of 2024.
Owned paid + organic growth across 4 cities, built remarketing funnels, and cut low-intent leads 30% through tighter CRM follow-up.
Performance marketing & SEO across India, UK, USA and Australia for healthcare, real estate, retail, education and construction clients.
30-minute call. I'll audit your paid media accounts, share where spend is leaking, and outline what a rebuild looks like — no obligations, no pitch deck.